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Georgia to highlight culinary, tourism treasures at Madrid Fusión 2025

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Georgia’s gastronomic heritage and tourism potential will take stage at Madrid Fusión 2025, one of the world’s most prestigious culinary congresses, set to take place in Madrid. 

The National Tourism Administration of Georgia, led by Maia Omiadze, will represent the country.

Four renowned Georgian chefs, Guram Baghdoshvili, Davit Narimanishvili, Daduna Ghlonti, and Irakli Todadze, will present Georgian culinary traditions.

The stand will feature an integrated “Show Kitchen”, where visitors and culinary professionals can experience live demonstrations of traditional Georgian dishes.

Twice daily, attendees can enjoy cooking masterclasses showcasing iconic Georgian recipes and exclusive wine tastings.

As one of the most influential culinary congresses, Madrid Fusión annually attracts over 25,000 visitors from over 50 countries, including more than 1,800 professionals and 180 speakers.

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image Five companies receive co-financing from National Wine Agency within state programme to promote Georgian wine

01.04.2026.17:13

This year, under the auspices of the state programme to promote Georgian wine, five Georgian wine-producing companies received co-financing totalling 224.3 thousand GEL. These are: Villa Mosavali, Chelti Winery, Tiko Estate, BG Wines, and Askaneli Brothers.

According to the National Wine Agency, a total of twenty applications were submitted to the programme, with only the aforementioned five companies meeting the necessary criteria.

“The volume of wine exported to target markets by participating companies amounted to 676,685.75 litres in 2025, representing a 20 per cent increase compared to the same period in 2024,” the National Wine Agency stated.

In line with the programme’s objectives, and through targeted marketing efforts, these companies have substantially boosted their exports to markets across America, Europe, and Asia, the agency added.

The state programme to promote Georgian wine was approved by the Government of Georgia in September 2021, with the aim of enhancing the export potential of Georgian wine and diversifying priority markets. The LEPL National Wine Agency implements this programme in coordination with the Ministry of Environmental Protection and Agriculture of Georgia.

“It is noteworthy that the agency offers co-financing for marketing expenses solely to companies exporting to priority markets around the world, excluding the CIS and GUAM countries,” the National Wine Agency concluded.

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