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Georgia launches major tourism marketing campaign in France

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The Georgian National Tourism Administration (GNTA) has launched a large-scale marketing campaign in France to promote Georgia as a leading travel destination. 

As part of the campaign, banners showcasing Georgia’s most attractive tourist sites have been installed at 170 locations across Paris - including metro stations, central streets, and major squares. 

The visuals highlight the country’s stunning nature, rich culture, and historic cities, inviting Parisians and visitors alike to discover Georgia.

Throughout the year, the GNTA will carry out a variety of promotional activities across French cities to present Georgia’s diverse tourism potential.

The campaign aims to raise Georgia’s visibility and increase tourist flows from France to Georgia.

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image Five companies receive co-financing from National Wine Agency within state programme to promote Georgian wine

01.04.2026.17:13

This year, under the auspices of the state programme to promote Georgian wine, five Georgian wine-producing companies received co-financing totalling 224.3 thousand GEL. These are: Villa Mosavali, Chelti Winery, Tiko Estate, BG Wines, and Askaneli Brothers.

According to the National Wine Agency, a total of twenty applications were submitted to the programme, with only the aforementioned five companies meeting the necessary criteria.

“The volume of wine exported to target markets by participating companies amounted to 676,685.75 litres in 2025, representing a 20 per cent increase compared to the same period in 2024,” the National Wine Agency stated.

In line with the programme’s objectives, and through targeted marketing efforts, these companies have substantially boosted their exports to markets across America, Europe, and Asia, the agency added.

The state programme to promote Georgian wine was approved by the Government of Georgia in September 2021, with the aim of enhancing the export potential of Georgian wine and diversifying priority markets. The LEPL National Wine Agency implements this programme in coordination with the Ministry of Environmental Protection and Agriculture of Georgia.

“It is noteworthy that the agency offers co-financing for marketing expenses solely to companies exporting to priority markets around the world, excluding the CIS and GUAM countries,” the National Wine Agency concluded.

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