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Swirl Wine Group to launch Georgian wine promotion campaign in UK

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With financial backing from the National Wine Agency, Swirl Wine Group, led by renowned wine expert Sarah Abbott, will organise a series of events to promote and raise awareness of Georgian wine across the UK.

According to the National Wine Agency, a programme of tasting seminars will take place in various UK cities throughout the year. Georgian wines will also be showcased at international exhibitions, supported by targeted advertising and media campaigns. Additionally, wine tours will be organised in Georgia for media representatives, sommeliers, and sales professionals.

The UK remains one of the world’s largest importers and consumers of wine, and has been recognised as a potentially lucrative and strategic export market for Georgian wine since 2014. To establish a foothold in the UK wine market, the National Wine Agency has been collaborating with Swirl Wine Group since 2015. This ongoing partnership with Georgian wine producers has contributed to a steady upward trend in Georgian wine exports.

A key focus of the National Wine Agency’s efforts is to promote Georgian wine and boost its profile in international markets. To diversify wine export destinations, the Agency is implementing targeted advertising and marketing campaigns across the USA, Europe, and Asia.

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image NBG Vice-President takes part in Central Banking's international conference in Kuala Lumpur

02.04.2026.16:50

Ekaterine Galdava, Vice President of the National Bank of Georgia, attended an event held in Malaysia as part of the international outlet Central Banking Meetings. The two-day conference centred on the theme: “Collective Strength: Resilience and Growth in a Changing World.”

The Central Banking Meetings forum in Kuala Lumpur brought together central bankers and senior representatives from Japan, Malaysia, India, Turkey, Romania, Azerbaijan, New Zealand, Switzerland, South Korea, Singapore, Saudi Arabia, China, and other countries.

According to the National Bank of Georgia, the event was designed to facilitate the sharing of practical experience amongst central bank leaders and to deepen cooperation, with a view to developing joint strategies, strengthening regional integration, and introducing innovative solutions.

Speaking during the panel discussions, Ekaterine Galdava drew attention to the reforms undertaken by the National Bank of Georgia and to the importance of regional payment integration.

She noted that the foundation of a successful, interoperable payments ecosystem rests upon modern domestic payments infrastructure, shared technical standards, and effective regional coordination.

“The National Bank of Georgia is actively working on upgrading its Real-Time Gross Settlement (RTGS) system. The upgraded system will have the technical capacity to operate on a 24/7 basis and will support multi-currency transfers. Furthermore, the introduction of an Instant Payment System (IPS) is planned for the end of 2026, which will enable users to carry out transactions within seconds, at any time of day. Both systems will be built on the ISO 20022 messaging standard, which will significantly improve the interoperability of payment systems both domestically and at the international level,” said Ekaterine Galdava.

The NBG Vice President also spoke about Georgia’s strategic location and the significance of the Middle Corridor, noting that the country is well-positioned to become a regional financial hub between Europe and Asia.

“Georgia’s strategic location affords us a unique opportunity to become the region’s financial hub between Europe and Asia. Real-time payments and the integration of payment systems will, in turn, facilitate trade growth, reduce transaction costs, and strengthen regional economic ties,” she stated.

During the panel discussion held as part of Central Banking Meetings, Ekaterine Galdava also addressed the introduction of financial innovations in Georgia, underlining that the National Bank of Georgia is actively fostering financial innovation across both regulatory and technological development fronts.

She further noted that the NBG has already introduced a regulatory framework for digital banks and virtual asset service providers, established regulatory and technical sandboxes, and developed a fintech development strategy, all of which serve to ensure the safe integration of artificial intelligence within the financial sector.

The panel discussion held as part of the Central Banking international conference also featured the participation of Aleksandre Ergeshidze, Head of the Specialised Risks Department at the NBG. The panel addressed cyber threats facing the financial sector and the means to tackle them, as well as practical strategies for cyber risk management and the role of central banks in this regard.

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