PSP is the Market Leader in Georgia's Pharmacy Sector
According to a consumer research study conducted in 2025 on the Georgian pharmaceutical market, PSP Pharma is the market leader. The company has maintained its leading position since 2013 and remains the #1 choice among consumers.
First and foremost, PSP holds the leading position in the pharmacy market in terms of brand awareness. When a pharmacy is mentioned, consumers most often name PSP first. Furthermore, consumers trust PSP and are likely to recommend it to others. Among all pharmacy chains, 96% of consumers spontaneously mention PSP. PSP also leads in Top-of-Mind (TOM) awareness, with 42% of respondents naming it first when listing familiar pharmacies.
PSP's leading position is also confirmed by consumer market share distribution—the company is a leader not only in brand awareness but also in consumption shares. In total, 74% of consumers use PSP's services, while 37% choose PSP as their primary pharmacy.
According to the research, consumers choose a pharmacy based on various factors. They most commonly consider a convenient location, affordable prices, promotions, and pharmacists' professional service.
The consumer research of the pharmacy market was conducted by ACT Research, a company that carries out this study annually across Georgia, with the participation of over 5,000 respondents.
PSP was founded in 1994 and became Georgia's first official distributor of European medicines. Today, the company imports products from over 100 pharmaceutical manufacturers that comply with GMP standards. Since 2008, PSP has been the only pharmaceutical network in the Caucasus to hold the international ISO 9001:2008 quality management certification awarded by German experts. In addition, PSP has repeatedly passed audits for compliance with GDP (Good Distribution Practice) standards and has received the corresponding certification.
It is noteworthy that PSP is the first pharmaceutical company in Eastern Europe to implement Microsoft Dynamics 365 Business Central and LS Retail fully. The company has established a new Western standard in service quality, operational efficiency, and business process management through this.
Currently, PSP operates over 350 branches across Georgia and employs more than 5,000 people. The PSP network offers a wide range of products from leading manufacturers, including pharmaceuticals, parapharmaceuticals, dietary supplements, mother and baby care products, oral care items, and decorative cosmetics. In addition to its pharmacies, PSP also runs an e-commerce platform, allowing customers to purchase the complete product assortment online and use home delivery services.
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Rusudan Khizanishvili’s personal Iconography
22.08.2025.12:19
TBC Concept Gallery is pleased to present the exhibition Rusudan Khizanishvili’s Personal Iconography. The exhibition unfolds in two parts: the first floor is dedicated to graphic works, while the second floor features six large-scale paintings.
Although Khizanishvili is widely recognized for her vivid and colorful canvases, her black-and-white drawings in pencil are being presented here for the first time as a separate body of work.
What do these graphic works reveal? At first glance, they might resemble illustrations for a fairy tale. Yet the narrative, the myth, or the character they might belong to remains elusive. Khizanishvili’s women appear as heroines of unknown myths, inhabiting enigmatic scenes whose storylines resist easy deciphering. Their mystery recalls the black-and-white collagraph prints of the Cuban graphic artist Belkis Ayón, who drew on the secret, orally transmitted stories of the Abakuá religious society.
Khizanishvili paints her canvases in the studio, but her works on paper are created at home. As the artist herself notes, each drawing functions like a diary entry. With graphite pencil she renders exaggerated figures of her protagonists—giant women whose very skin takes on a strange, textured surface. Through layers of directional hatching she transforms their bodies until they seem clothed in scales or wings. These figures may be dining, embracing skull-headed creatures, or lying in a sulfur bath where a masseur stands pressing down on them with his feet. A lot is happening in these drawings: the artist uses her imagination to create a personal iconography and tells stories through her own characters.
Rusudan Khizanishvili lives and works in Tbilisi. Over the past decade, her work has been exhibited extensively in Georgia and internationally. She currently collaborates with several international galleries, including Kornfeld (Berlin), LJ Galerie (Paris), Mimmo Scognamiglio (Milan), and Window Project (Tbilisi).
In 2025 she held a solo exhibition at Seojung Art Gallery (Busan/Seoul, South Korea) and participated in a three-artist group exhibition at Kornfeld (Berlin). Later this year, a duo exhibition is planned at CAM Galería (Mexico City, Mexico).
Her works are part of several public and private collections, including the Georgian National Museum of Art, Oni Regional Museum, the Kvareli foundation, and the Breus Foundation.
All works on view are courtesy of the artist and gallery Window Project, Tbilisi.
Curated by Irena Popiashvili.
Venue: Marjanishvili 7, TBC Concept Flagship
Exhibition opening: September 1st, 18:00- 20:00
Exhibiton duration – 1.09.-15.10.2025
Opening hours: Monday – Saturday, 10:00 – 20:00.
